Search engines have what are called robots. They scan the millions of web sites. They pick up information to put into their database. If you Google "mmwds net" (note the space) I am listed on 6 pages!
There is a dispute as to the importance of metatags.
The name of your page is Just as important as the content (text and photo names) are.
http://www.adamsmarquettevet.com/ name is
<title>Adams-Marquette Veterinary Service</title>
It could be
<title>Adams-Marquette Veterinary Service W8881 State Road 82 Oxford Wi 53952 608-586-5768 Steven Hines 24-Hour Veterinarian Doctor</title>

If your site has the word "pet" and I am looking for "pets" - you won't be found.

If you site has "pets", then I will find both "pet" and "pets" if I am looking for "pet"!

Thus, you will see that I have repeated several words in different combinations!

SEE:  http://searchenginewatch.com/2167931
What are meta tags? They are information inserted into the "head" area of your web pages. Other than the title tag, information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with.
But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page (see the Search Engine Placement Tips section for more details). In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
The meta description tag allows you to influence the description of your page in the crawlers that support the tag.
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See these pages for how crawlers work.
http://www.philb.com/metatag.htm
http://searchenginewatch.com/2167891#descriptionsupport

Google for words that describe your practice (Veterinary, etc)
Open the page in a new Tab.
From Netscape, Hold Ctl and press the letter U.
From Mozilla FireFox, Hold Ctl and press the letter U.
From MS Internet Explorer, on the tool bar, press VIEW, then click SOURCE.
To see a massive description, look at http://www.smallanimalclinic.com/

Then look for KEYWORDS and DESCRIPTION
Compare what you have and what the sites that are close to the top of the search results.

meta name= "KEYWORDS" content= "Dr Steven Hines DVM B V Sc BVSc, W8881 State Road 82 Oxford Wi 53952, (608) 586-5768, 608-586-5768, Wisconsin Area Code 608, Emergency Veterinary Care, Emergency Veterinary Services, Animal Hospitals And Veterinary Labs In Wisconsin, Adams County Wis, Marquette County Wis, Briggsville Wis, Portage Wis, Wisconsin Dells Wis, Mauston Wis, Oxford Wis, Wisconsin, Aaha Certified, Animal Clinic, Animal dentistry, Animal Health, Animals, Annual Exam, Behavioral Counseling, Canine, Cats, Companion Animals Clinic, Compassionate Veterinary Care, Conservative Veterinary Care, Dermatology, Dogs, Endoscopy, Feline, Full Service Veterinary Hospital Providing Treatment For Companion Animals, Goal Setting, Grooming, Health, Internal Medicine, Kittens, Large Animal Veterinary Services, Learning From Animals, Medication, Medicine, Neuter, Non-Surgical Tumor Removal, Pet Boarding, Pet Cancer, Pet Day Care, Pet Emergency Services, Pet Foods, Pet Healthcare, Pet Products, Pet Services, Pets, Preventive Medicine, Puppies, Puppy, Rabies, Self-Help, Shots, Small Animal, Smarter Success, Spay, Surgery, Treatment, Ultrasound, Vaccinations, Vet Clinic, Veterinarians In Wisconsin, Veterinary Care, Veterinary Hospital, Vets, Wi Veterinary Association "

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